Dim runs a real-money demand test for your product idea before you build it: a landing page with a real price, real ads on Meta and Google, real strangers asked to commit. Fourteen days later you get a verdict — kill or advance — against a number you agreed to before the first euro moved.
| Stage | What happens | Discipline |
|---|---|---|
| 01 / Card | Your idea becomes a hypothesis card: the audience, the price, and the exact number that would kill it — written down before anything runs. | Pre-registered |
| 02 / Build | We build the test: a page with a real price and a real ask, ad creative in three angles, a fixed measured funnel. | Days, not weeks |
| 03 / Market | Real traffic from Meta and Google. Strangers are asked to commit — reserve, book, pay a refundable deposit — not to give feedback. | Real money |
| 04 / Verdict | Kill or advance, decided by the pre-registered number. Most ideas die here. That is the product: a cheap no before an expensive yes. | Kill or advance |
Dim takes a dim view of every idea until the market pays. Signups don't count. Compliments don't count. Commitment counts.
Media spend included. Founding cohort: five slots a month while we're small. Refundable in full if we can't run your test.
Dim is new — this page is itself running through the machine, and your click just became a data point. We'll tell you exactly where you are in the queue.
You're in the founding queue. Expect an email from Leo within a few days with your slot and an honest note on where the machine stands.